World First ~ The Walkman™ phones 100 - Sony Ericsson announces first global search for the world’s favourite music
Do you love driving to the Rolling Stones or dancing to Madonna Sony Ericsson is compiling ‘The Walkman phones 100’ - the first soundtrack of the world’s favourite songs of all time, to coincide with the launch its new family of Walkman phones.

Whether it was the song playing at the time of your first kiss or the first song you ever bought, music lovers from across the globe will be invited to log onto walkmanphones100 to register their top three tracks of all time and the reasons why these songs make up the soundtrack to their life. Immediately, fans will then see where their songs are placed in the overall chart, and whether or not their favourites have yet reached the top 100.

The site, powered by Lycos, goes live from 12th August for six weeks. Having registered their three songs, voters will also have the chance to win the ultimate collectable item for any serious music lover; one of the new Walkman phones complete with the world’s 100 favourite songs, as voted for by music fans worldwide on walkmanphones100 . Furthermore, Sony Ericsson will be giving lucky runners-up a member of its new family of Walkman phones, which includes the hotly awaited debut Walkman phone, the W800*. The results of ‘The Walkman phones 100’ global chart will be released worldwide on the 26th September 2005.

Miles Flint, President of Sony Ericsson, commented: “We are incredibly excited about starting to ship the first complete music proposition mobile phone to the market, the W800, the first in a family of Walkman phones, and to launch the world first ever global chart, The Walkman phones 100. Now consumers can listen to the personal soundtrack to their life on a stylish Walkman phone, and share their choice of favourite music with the world by voting for their favourite tracks in the global chart online.”

Oleh Ovcharenko, Sony Ericsson National Account Manager added: “The Walkman phone allows you to store around 125 tracks and so listen to your own soundtrack to your life, wherever you are, whenever you want while staying in touch with your world. We are confident that this search for the global soundtrack of 100 songs will produce a number of surprising entries; what may well be a popular choice for people in the Latin America, will be completely different for people in Ukraine.The results should give a fascinating insight into the type of music people from all corners of the globe associate with their lives while at the same time reaffirming the universal enjoyment all the people of the world share when listening to their favourite tunes.”

* The Sony Ericsson Walkman phone W800 is shipped with a 0.5 GB memory stick PRO duo™: capacity for around 125 tracks, or 10 – 12 full length CDs (MP3 files at 128 kilobits/second) which can be expanded up to 2GB. The W800 comes with quality stereo headphones and gives 30 hours of battery life in music mode (i.e. non-phone mode) or 15 hours of battery life if the phone is also being used to receive calls. Complete with a two megapixel, auto-focus camera with picture light and digital still camera interface, the Walkman phone weighs less than a 100g and can be connected to a stereo hi-fi or car stereo speakers so music can be shared with friends.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit SonyEricsson

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