Global blueberry export growth forecast: Prospects and trends

In recent years, there has been a steady increase in demand for blueberries, and experts predict that this trend will only increase in the future. According to the latest data, the volume of world exports of this berry has increased significantly, and this process will not stop in the coming years. This growth is due to a variety of factors, including changing consumer preferences, growing popularity of healthy eating, and improved growing techniques.

According to information provided by various analytical agencies, the global blueberry exports increased by 5.2% in 2023 compared to the previous year, and the value of these exports reached US$ 2.7 billion. According to forecasts, this indicator will only increase in the coming years. Global blueberry exports are expected to exceed $3 billion in 2024, confirming the high demand for the berry in various parts of the world.

One of the key markets that has seen a significant increase in blueberry consumption is the European Union. In the EU, the consumption of this berry has increased by 7.5% over the past two years, and this trend continues to gain momentum. This popularity of blueberries is explained by its numerous beneficial properties: it is rich in antioxidants, vitamins and minerals, which makes it an important part of a healthy diet.

An equally important market for blueberries is North America, in particular the USA and Canada. The United States is one of the largest producers and consumers of blueberries in the world. Actually, some of the most successful innovations in the cultivation of this berry were implemented in the USA. For example, the country is actively implementing the latest agricultural technologies, which allow increasing yields and reducing production costs.

The growth of blueberry production is also noted in countries such as Chile, Poland and Canada. In particular, Poland shows one of the highest rates of increase in the area planted with this berry in Europe. Since blueberries are highly profitable, farmers in Poland actively invest in their cultivation, which allows them to compete in international markets.

As for production capacity, forecasts indicate an increase in the area under blueberry at the global level, which will allow to satisfy the growing demand. Blueberry growing technologies are becoming more and more advanced, in particular due to the use of new varieties of plants that provide high yields and resistance to weather conditions. In addition, the use of advanced methods of irrigation and pest control allows to reduce costs and increase the quality of berries.

However, despite the positive outlook, there are certain challenges that the industry may face. In particular, climate change can affect the yield of blueberries, as this berry is quite sensitive to unstable weather conditions. In order to maintain growth rates, farmers must actively implement climate change adaptation strategies and invest in technologies that will help protect crops.

Therefore, the global export of blueberries has every chance of further growth in the coming years. The demand for this berry will not only not decrease, but will also increase due to its popularity among consumers, healthy image and improved agricultural technologies. However, to ensure the sustainable development of this industry, it will be necessary to consider not only economic but also environmental factors to minimize the risks associated with climate change and other challenges.